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Negro - odžačar grla

Our first candy treat is (hopefully) going to be the most politically incorrect one. Negro WholeApparently Yugoslavian in origin, it has apparently been used as a prank candy for Halloween, due to the culturally inflamitory name stamped in big red capital letters on the side.

When I showed the wrapper to one of my friends they were at first a bit shocked, and then recovered themselves by mentioning it is a neutral term for "black" in many parts of the world. It also features what appears to be a stylised (paleface) bargeman dressed in Edwardian-style (black) clothing. The wrappers colors of white, black and red are not particularly horrifying, nor are they appealing, however the layout is such that either the bargeman or the writing appears twice on the wrapper, but not both.Negro Bitten Wrapper Design 3/5

Despite this intercultural marketing blunder it is, in fact, quite a tasty little lolly. slightly aniseedy butterscotch-mint hard shell covers a crumbly caramel centre. While this sounds horrifying, unless you have an absolute distaste for aniseed, it's actually quite tasty, as well as being novel. Taste 3.5/5

I wouldn't actually recommend it as a candy for kids however, as most of the ones I know don't like aniseed, nor do I think that it will encourage positive relationships with other children. Maturity M15+Negro Group

Despite this, the candy's unusual taste and name can, if taken in good humor, make it a very novel talking point at parties. Novelty 4.5/5

The candies cost around AU$10/kilo which seems slightly cheaper than average pricing. Cost 3/5

Overall 4 An unusual and tasty treat, slightly marred by an unfortunate choice of name.

Comments

( 4 comments — Leave a comment )
(Anonymous) wrote:
Mar. 14th, 2009 12:12 pm (UTC)
use wiki to learn about other countries and habits
As a symbol of good luck, depictions of chimney sweeps are a popular New Year's gift in Germany; either as small ornaments attached to flower bouquets or as candy, e.g. marzipan chimney sweeps.

In Balkan medioca states, Chimney sweeps still wear a traditional all black uniform with small black cap. It is considered good luck to rub one of your buttons if you pass one in the street.

Plese note as in Balkan afro american population is not present, name for black candy with white chimney sweeper image in black dress is not related to any group or nation.
(Anonymous) wrote:
Oct. 4th, 2009 04:54 pm (UTC)
As a kid Negro was my favorit candy but I am not sure is Yugoslavian candy since beside Negro made by Pionir Subotica (town in Northen Serbia) I have seen same candy made in Hungary. Considering fact that Subotica use to have huge Hungarian population it is not impossible that Negro is no Yugoslavian origin and that brand was adopted by Yugoslavs.

However, it was one of the few candies that mark childhood of those that use to be Yugoslavs
(Anonymous) wrote:
Nov. 27th, 2009 08:41 am (UTC)
http://www.myconfinedspace.com/2009/06/20/negro/
http://hu.wikipedia.org/wiki/Negro
(Anonymous) wrote:
Sep. 2nd, 2010 07:08 pm (UTC)
Only the ignorant would be offended
The term negro is a Spanish and Portuguese word that simply means black. It is used by other countries in Europe to also refer to the color black, not to any particular ethnic group.

The figure on the bag/wrappers is not a "bargeman" but a chimney sweep, dressed in the traditional clothing of chimney sweeps, which was black to hide the soot stains.

So when you put it together:
black licorice +
good for your throat (clears throat like a chimney sweep cleans the chimney) +
both are traditionally black
= negro candies.

Nothing scandalous. Kind witty, actually.

And like another commenter said, the number of African-descent people in south/central Europe is negligible. I can't imagine why a large company would go out of their way to offend them when a very tiny number of them would ever come in contact with the product anyway.

It's sad that people are offended by this wonderful candy when their ignorance is the only offensive factor here.
( 4 comments — Leave a comment )

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